Frequently asked questions.
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TOMA works purely on the buy side. We don’t sell projects, and we don’t rely on commissions from developers or sellers. Our role is to analyse the deal, stress-test the numbers and highlight risks so you can decide with clarity. Agents are paid when a transaction closes; we are engaged to protect your interests and help you choose the right deal, not just any deal.
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TOMA is built for buyers and investors who want independent, buy-side advice in the Thailand property market. Typical clients include:
Expats and remote professionals relocating to Thailand who need a safe, well-located home without overpaying.
Families moving to Thailand for work or education, looking for homes near schools, workplaces and key amenities.
High-net-worth individuals and family investors searching for a second home, retirement base or lifestyle property that also makes sense as an investment.
International organisations, embassies, consulates and NGOs that must secure suitable accommodation for staff and executives.
Companies relocating employees to Thailand and providing housing as part of their benefits package.
Family offices and small–mid-size property holding companies seeking objective analysis on specific deals or portfolio moves.
In short, if you plan to live in or invest in property in Thailand and want someone firmly on the buyer’s side to analyse the deal and protect your interests, you are the kind of client TOMA is designed to serve.
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We typically charge a transparent advisory fee based on the scope of work — for example, a market scan and shortlist, detailed deal analysis, or full support through to closing. We do not add hidden mark-ups to property prices, and we avoid commission conflicts wherever possible. Exact fees are confirmed upfront before we start any work.
We also view our fee as part of your overall investment outcome, not just an expense. In many cases, clients gain back a multiple of our fee through more accurate pricing, stronger negotiation outcomes, and avoiding costly mistakes.
In practical terms, this can mean that a relatively modest advisory fee helps you secure a property at a meaningfully better price, on cleaner terms, or avoid a high-risk asset altogether — putting you in a stronger financial position from day one of your investment.
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We mainly support clients with condominiums, houses, townhomes and villas in Bangkok and key cities in Thailand. For some clients we also review investment blocks (multiple units in one project) or small income-generating properties. If your requirement is outside this scope, we can discuss whether it’s a good fit before you commit.
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Our core focus is Bangkok and major urban and lifestyle markets such as Chiang Mai, Phuket, Pattaya and certain emerging hubs. Coverage may differ by project type and budget level, so we’ll always clarify what’s realistically possible for your brief before we accept the engagement.
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We can work across a range of budgets, but because our work is research- and analysis-heavy, it becomes most efficient from a certain level upwards. As a rule of thumb, our services tend to make the most sense once your property budget is within the mid to upper segment of the market. If you’re unsure, you can share your situation and we’ll tell you honestly if we’re the right fit.
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Yes. For many expats and organisations, the first question is “Should we even buy at all?” We can model different scenarios (rent vs buy vs delay, different holding periods, exit assumptions) so you can see the financial and practical trade-offs before you commit to a path.
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Absolutely. Many of our clients are overseas. We can conduct the research, prepare shortlists and provide analysis remotely, then coordinate with you on video calls. Where needed, we can also arrange local viewings, virtual tours and independent inspections through our network.
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We are not a law firm or tax advisor. We focus on market, deal and risk analysis from an investment and practical-use perspective. For legal, tax and structuring questions, we work alongside qualified professionals and can help you frame the right questions and review options in the context of your investment goals.
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Yes, within our role as buy-side advisors. We benchmark the property against market data, highlight negotiation levers and help you define a target price and walk-away point. In some cases we can also support you or your local representative during negotiations so that the final terms reflect both market reality and your strategy.
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It depends on your brief, budget and how specific your requirements are. A curated shortlist can often be prepared within a relatively short timeframe once your criteria are clear. Full analysis, viewings, negotiation and closing naturally take longer. Our priority is not to rush you, but to help you reach a decision that holds up over time.
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Our primary focus is buy-side work and portfolio strategy. In some situations we can assist with exit planning and pricing strategy, and help you coordinate with appropriate sales channels or brokers. When we do, our role remains advisory: we help you think like an investor and manage the transition, rather than acting as a traditional selling agent.
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Independence is central to our model. We are engaged directly by buyers and investors and aim to avoid financial structures that compromise that position. If there is ever a potential conflict of interest, we will state it clearly so you can make an informed choice about how to proceed.
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Most engagements follow a simple flow:
Clarify your brief (needs, budget, timing, risk appetite)
Market scan & shortlist of suitable options
Deep dive analysis on your preferred candidates
Support during negotiation and due diligence
Closing and post-deal check-in to review what went well and what to optimise next time
You can engage us for the full journey or for specific stages where you need the most help.
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